Blogs - Audio Video Installations, Audio Visual Services, AV Consulting, AV Solutions Equipment Dealer, Digital Signage, Video Conferencing

What Is Missing From Your In-Store Promotion

You have great store appearance, great products, great customer service, great store management but your sales are flat. What is missing from your in-store promotion?

Digital Signage.

In-store promotion serves three main purposes – attract prospects and direct traffics to your business venue, deliver messages and convert traffic to sales, and establish loyalty for repeat visits and sales.

When integrated and operated appropriately, digital signage helps increase sales revenue and improves customer satisfaction. Here is how digital signage helps improve your in-store sales and marketing promotion:

Customer Experience
The content of digital signage helps improve customer shopping and dining experience. Best practice: sport bar broadcasts live sport game, sport club displays video about healthy living, fashion boutique shows the latest fashion shows and celebrity’s fashion tips, restaurant with ethnic theme plays travel documentary related to theme.

Sales and Marketing Promotions
Unlike static sign, digital signage serves as in-store TV channel, integrated with audio and visual effect that promotes on-going sales and promotions, benefits of new member sign up, cross promotions for up sell and joint promotional campaign with alliance partners. Successful digital signage creative content is crucial in sales conversion.

Interactive kiosk
Let’s take one step further. Interactive kiosk that allows customers to check pricing (after discount), locate merchandize and inventories, and possibly do self-checkout will greatly reduced customer wait time and improve operational efficiency. Many businesses today are losing customers who have less patience for long checkout lines and time-consuming shopping experience. Interactive kiosk with great user interface will efficiently fulfill customer requests and lessen the workload of customer service representatives.

Brand Equity
Brand and marketing managers have been utilizing digital signage to promote product and services. The audience of digital signage is far more targeted and in more receptive mood to your messages compared to expensive TV ads. In addition, successful implementation of digital signage will also show the innovation of the brand which differentiates itself from other competitors. Best practice: Retail venues with unique display (thin LED screens and rear projections) and content help getting more attention.

Analytic for Campaign Measurement
Many digital signage analytic solutions today have the capability to track and analyze digital signage viewers. Viewership data can be compiled into viewership report by products, locations, length of time, and even viewer’s demographic. It gives managers the ability measure ROI (return-on-investment) of each in-store promotional campaign, justifying every marketing dollar spent.

For more information about Digital Signage, please visit http://www.avplannersinc.com/digital-signage.

What Is Missing From Your In-Store Promotion?

You have great store appearance, great products, great customer service, great store management but your sales are flat. What is missing from your in-store promotion?

Digital Signage.

For more information about Digital Signage, please visit http://www.avplannersinc.com/digital-signage.

IMS Research: Digital Signage worth almost $4 billion in 2009

The digital signage market reached $3.9 billion in 2009 and is forecast to grow strongly in the next few years, according to the latest analysis from IMS Research.

A new report revealed that the 2009 market grew over 2008 as digital signage vendors performed well during the recession. Growth from 2009 to 2013 is forecast to be around 20 percent each year, including larger format LED arrays. If LEDs arrays are excluded, growth rates are forecast to be even higher, according to IMS Research analyst Jamie Fox.

“Growth is driven by either completely new installations or replacements of static displays in areas such as retail and transport,” Fox said.

These findings are from a new report which examines the digital signage market in detail. Digital signage enables companies to provide targeted information and advertising in a wide range of out-of-home locations. The largest segments for flat screen display (LCD and plasma) based digital signage systems are retail, hospitality/entertainment and airports. For LED arrays, the largest markets are stadiums and street displays.

The market size of $3.9 billion is based on the total revenue to manufacturers of the individual components (primarily displays, media players, set top boxes, computers, networks and software).

Source: http://www.digitalsignagetoday.com

The Hidden Benefits of Video Conferencing for Businesses

The latest release of Wainhouse Research’s annual study of the videoconferencing market covers all phases of the enterprise videoconferencing equipment market, including telepresence systems, room videoconferencing devices, and personal/desktop videoconferencing solutions.

According to Wainhouse Research, the overall endpoint market will grow from $1.3 billion in 2007 to over $4.9 billion in 2013. Videoconferencing infrastructure product revenues, including MCUs, gateways, and gatekeepers, are forecast to grow to $725 million during the same time frame.

Videoconferencing represents an attractive market reaching $2 billion in annual sales in 2008. Despite a dismal economic climate the videoconferencing market grew at 18 percent year over year in 2008.

AV-Planners-Video-conferencing

Analysts See Growth in Videoconferencing Technology

Polycom, Inc. (PLCM), CoroWare, Inc. (COWI), and other niche videoconferencing providers are facing new competition from Cisco Systems (CSCO) after its pending $3.4 billion acquisition of Tandberg, but new Vidyo technology could prove to be a powerful force over the coming months, according to some analysts.

Enterprise videoconferencing is a rapidly growing segment of the communications industry, with research firm Gartner predicting revenues to grow from $7 million in 2008 to more than $200 million by 2015. The industry’s growth is being driven by cheaper bandwidth costs, travel hassles at airports, and pressure on businesses to reduce costs.