You have great store appearance, great products, great customer service, great store management but your sales are flat. What is missing from your in-store promotion?
Digital Signage.
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In-store promotion serves three main purposes – attract prospects and direct traffics to your business venue, deliver messages and convert traffic to sales, and establish loyalty for repeat visits and sales. |
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Customer Experience |
| Sales and Marketing Promotions Unlike static sign, digital signage serves as in-store TV channel, integrated with audio and visual effect that promotes on-going sales and promotions, benefits of new member sign up, cross promotions for up sell and joint promotional campaign with alliance partners. Successful digital signage creative content is crucial in sales conversion. |
| Interactive kiosk Let’s take one step further. Interactive kiosk that allows customers to check pricing (after discount), locate merchandize and inventories, and possibly do self-checkout will greatly reduced customer wait time and improve operational efficiency. Many businesses today are losing customers who have less patience for long checkout lines and time-consuming shopping experience. Interactive kiosk with great user interface will efficiently fulfill customer requests and lessen the workload of customer service representatives. |
| Brand Equity Brand and marketing managers have been utilizing digital signage to promote product and services. The audience of digital signage is far more targeted and in more receptive mood to your messages compared to expensive TV ads. In addition, successful implementation of digital signage will also show the innovation of the brand which differentiates itself from other competitors. Best practice: Retail venues with unique display (thin LED screens and rear projections) and content help getting more attention. |
| Analytic for Campaign Measurement Many digital signage analytic solutions today have the capability to track and analyze digital signage viewers. Viewership data can be compiled into viewership report by products, locations, length of time, and even viewer’s demographic. It gives managers the ability measure ROI (return-on-investment) of each in-store promotional campaign, justifying every marketing dollar spent. |
For more information about Digital Signage, please visit http://www.avplannersinc.com/digital-signage.
Audio Visual Applications
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| Auditorium | Boardroom |
Control Room | Training Room | Video Conferencing |
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