Retailers of all types and sizes are already taking advantage of the benefits of digital signage maximizing the digital signage platform through in-store media networks providing customers targeted advertising, touch-screen initiatives, product information programming at the "point-of-consumer," providing visually and audibly-enhanced information when consumers are paying attention and ready to buy. Creative, pleasant, non-obtrusive digital solutions can be used to drastically enhance the store experience for the customer. The most obvious examples of this can be found in grocery stores. At the checkout line there are ads placed by management either marketing products, providing information, point of sale or general ads where the store receives a commission.